MAGNA Media Trials x Pinterest
TOOLS USED
Adobe Suite, Powerpoint
YEAR
2024
PROJECT TYPE
Presentation Deck Design
ROLE
Senior Graphic and Presentation Designer at IPG Mediabrands
Positivity Performs is a research-driven thought leadership deck by MAGNA Media Trials, created in partnership with Pinterest, that examines how advertising effectiveness is shaped not only by targeting, but by the emotional quality of the environments where ads appear.
My role focused on creating the overall visual tone of the presentation, translating MAGNA’s research into a clear, visually compelling narrative. The initial brief was to create a visual system that complemented Pinterest’s existing branding while also highlighting the positive tone of the research. In the initial moodboards, I presented two very different concepts, one that focused on the fun, positive and punchy graphics of Pinterest, and the other a softer, lighter and more gentle approach.
