MAGNA Media Trials x Transmit
TOOLS USED
Adobe Suite, Powerpoint
YEAR
2024
PROJECT TYPE
Presentation Deck Design
ROLE
Senior Graphic and Presentation Designer at IPG Mediabrands
Transmit, in partnership with MAGNA Global Media Trials, has explored how brands can create unforgettable advertising experiences within the context of live sports streaming. Working closely with Magna Media Trials, I led the visual development of the deck from concept to execution. I began by creating a moodboard to establish tone and direction, then transformed their data and insights into eye-catching visuals that reinforced the story and highlighted key outcomes. See the deck here
The challenge
MAGNA Media Trials needed to translate complex, research-heavy media insights into a compelling, accessible presentation that could be shared with senior stakeholders across global media and advertising teams.
The Process
I began by reviewing the full research study to identify the key narrative and most critical insights worth highlighting.
From there, I focused on restructuring the information into a clear storytelling arc by organizing the content into sections that built momentum and guided the viewer through the findings.
Visually, I developed a design system that balanced the bold innovation shown in the study with easy-to-read graphics that told a story.
The initial moodboard established a visual direction rooted in sports iconography, setting the tone for the system’s energy, movement, and cultural references.
The Outcome
The final presentation transformed a dense research study into a clear, engaging, and visually compelling narrative tool.
It enabled MAGNA to communicate complex media insights more effectively to internal teams and external partners, improving understanding and engagement with the findings.
