Touché 30th Anniversary Party
TOOLS USED
Adobe Photoshop, Adobe Illustrator
YEAR
2025
PROJECT TYPE
Print Design
ROLE
Senior Graphic and Presentation Designer at Omnicom Media
For Touche’s 30th anniversary, I designed a cohesive event experience across banners, menus, and environmental visuals. Blending an 80s-inspired aesthetic with modern design elements, I created a bold and nostalgic visual direction that celebrated the brand’s legacy.
The moodboard provided by the client was a blend of futuristic and retro with a heavy influence of Montreal’s music scene. From the moodboard, I noted key elements that needed to be reinforced through the design language: linear light strokes, 3D futuristic shapes, emphasis on light and form and heavy contrast.
From there, I developed the branding concept, retaining Touché’s signature blue as a foundation. The typography and its treatment drew inspiration from 80s disco posters, featuring a glass-like finish with strong contrasts of light and dark. Supporting graphic elements were introduced to create movement and enhance the overall composition.
The final TV screens that would cycle throughout the event.
Final Bar and Food Menus
Banner designs sprinkled throughout the venue.