Pazzi Pizza Branding
TOOLS USED
Adobe Suite, Procreate
YEAR
2024
PROJECT TYPE
Mock Branding Design
ROLE
Brand Designer
This branding project was created as part of a creative brief challenge, in which an Instagram account provided the business name, brief, and overall guidelines. The brief called for the development of a complete brand system, including a logo, visual identity, pizza box design, and supporting collateral.
The brand needed to feel fun, vibrant, trendy, and lively. Pazzi, meaning “crazy” in Italian, embraces bold personality and playful energy, captured through the tagline “Pizza perfection, Pazzi style.” The final identity reflects a lively, contemporary take on a pizza place while remaining cohesive and visually striking.
