Catalyst and Co

PROJECT TYPE

In-House Designer, Illustrator

ROLE

Copywriter and Lead Designer for email, social media, packaging, and print

In my role as in-house designer with Catalyst & Co, a crystal and jewelry store with four locations, I played a pivotal role in shaping their brand presence across various platforms. I created compelling email campaigns, engaging social media content, signage, and print collateral. Working closely with the team, I ensured consistent messaging and design across all platforms.

Crystal Meaning Cards

These cards were designed to be given with each crystal purchase to give insights into the meaning and significance of the crystals they received. These cards created a fun ‘collect-them-all’ type keepsake that would give customers a fun experience when shopping.

Stickers I designed to be featured in crystal-by-meaning boxes

Signage

Poster designs for Black Friday and promotions for the holidays that were printed as large format signs to go in all the stores.

Campaign Design

In celebration of International Women's Day 2021, I played a pivotal role in conceptualizing and implementing the "Stronger Together" campaign at Catalyst and Co. I designed a sweater, symbolizing unity and support and created accompanying graphics for email, social media and printed signage for all stores.

SIMPLE WHIMSY PAPER

As part of my creative endeavours at Catalyst and Co, I started the development of a cardline known as Simply Whimsy Paper. Functioning as a sister company, Simple Whimsy Paper’s branding was created to be a cohesive and harmonious with Catalyst’s existing branding.

One of the cards was featured on Creative Boom in an article for the best Valentine’s Day Cards in 2022!