Return to the Wild
TOOLS USED
Adobe Suite
YEAR
2024
PROJECT TYPE
Case Study Video Design
ROLE
Senior Graphic and Presentation Designer at IPG Mediabrands
In 2024, Initiative teamed up with Destination Canada in partnership with National Geographic to create an award winning campaign ‘Return to the Wild’. The project aimed to drive travel interest in Canada’s remote destinations by highlighting the country’s unique landscapes through the lens of world-class explorers. I designed the visual direction, created branding assets, type treatments and developed stills used by the video editors to establish the overall look and feel of the case study.
The visual identity needed to complement the tone of the series while paying homage to National Geographic’s classic look. To achieve this, I collected inspiration from vintage explorer references and editorial typography, gathering typefaces and layouts to form the overall visual language of the project.
