Yello Hello Branding
TOOLS USED
Adobe Suite, Procreate
YEAR
2023
PROJECT TYPE
Mock Branding Design
ROLE
Brand Designer
Yello Hello is an imaginary sub sandwich shop I created as a love letter to local sandwich shops, old-school diners, and the joy of a really great sandwich. The goal was to build a brand that feels vibrant, playful, and unapologetically fun, appealing to sandwich lovers who enjoy supporting local spots.
Visually, I leaned into a retro-inspired aesthetic, blending classic diner references with a modern twist. The bold colour choices and use of Cooper Black was designed to feel modern and welcoming while evoking the nostalgia of neighbourhood sandwich shops. The result became an identity that captures the personality of a place you’d come back to again and again.
